Hi, I’m Adrian
I’m passionate about online business and marketing. I share practical ideas that help businesses stand out.
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How Do You Know Your AI Is Doing a Good Job?
Imagine a company starts using AI to prepare its weekly marketing reports. The first few look good. They arrive faster, the writing is clear, and the team spends… Continue Reading
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AI Does Not Change What You Sell. It Changes How You Deliver
Most conversations about AI in business start with the tools. Which model should you use? Which tasks can you automate? How many agents can you connect before the… Continue Reading
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What Founders Should Know About Venture Capital
I started building software around the year 2000, before startup became the default word for every new technology business. Over the next two decades, I moved through digital… Continue Reading
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Your Company Is Already in a Crisis. You Just Don’t Know It Yet
I’ve been thinking lately about the way companies deal with reputation problems, and I think most of them are still using a model that was built for a… Continue Reading
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10 Marketing Lessons for Standing Out
I’ve been in online business for a long time, and one thing has become increasingly obvious: Most marketing looks the same. Businesses study what works, copy it, optimize… Continue Reading