About Me

More Than Two Decades of Building

Technology has changed enormously since I started. The fundamental challenge, however, has remained the same: creating something that solves a real problem for real people.

Over the years, I have moved between technical development, product strategy, design, marketing, operations, and leadership. Some ventures became profitable and were sold. Others taught me when persistence is valuable—and when it is time to move on.

One particularly meaningful project was Emoter, a dating product based on emotional intelligence and psychological concepts such as attachment and transference.

In 2021, Emoter was selected for TechCrunch Disrupt from a field of almost 400 startups. I presented it to several investors, including representatives of Sequoia Capital, who expressed interest in the concept.

The experience taught me an important distinction: a compelling idea can attract attention, but building a sustainable company requires much more. Product, distribution, timing, economics, and execution must work together.

What I Do Today (2026)

Today, I lead MyRemote.Team, where I help companies build specialized remote technology teams.

Having worked with distributed teams throughout much of my career, I know that successful remote work is not simply about hiring talented people. It requires clarity, trust, communication, accountability, and processes designed for collaboration.

My work brings together many of the things I have learned over the years: understanding products, identifying the right people, building functional teams, and helping ideas move toward execution.

I remain deeply interested in entrepreneurship, artificial intelligence, digital products, human behavior, and the decisions that determine whether a business can endure.

What Experience Has Taught Me

After more than two decades of entrepreneurship, I no longer believe in perfect formulas.

Markets change. Technology changes. Customers often behave differently from what a business plan predicts. A strong product can fail without distribution, while additional capital can amplify confusion instead of solving it.

A few principles have remained consistent for me:

Build close to a real problem.

Treat distribution as part of the product.

Distinguish evidence from enthusiasm.

Do not confuse fundraising with success.

Work with people who can communicate and adapt.

Protect trust.

Know when to persist and when to move on.

Keep learning when reality contradicts the original plan.

I have learned from the projects that succeeded, but also from those that did not. An unsuccessful project can still produce experience, judgment, and relationships that become valuable much later.

The Education That Mattered Most

One of the most important parts of my education did not take place in a traditional classroom.

I spent seven years in psychoanalytic psychotherapy. More than any course or formal program, that experience gave me the foundation to understand myself—my motivations, fears, patterns, strengths, and the ways in which past experiences can shape present decisions.

When you begin to understand yourself at a deeper psychological level, you also begin to see the world differently. You notice connections between emotions, behavior, relationships, and decisions that are easy to miss—and sometimes easier to ignore. What once appeared random often begins to reveal an underlying pattern.

Before trying to understand markets, teams, customers, or human behavior, I had to learn how to understand myself.

That process influenced the way I lead, build relationships, make decisions, and design products. It taught me to listen beyond what is being said, recognize the emotional forces behind rational explanations, and accept uncomfortable truths without immediately turning away from them.

Technology and business taught me how systems work. Psychoanalytic psychotherapy helped me understand the person operating inside those systems.

I consider that self-knowledge one of the strongest foundations of my education and one of the most valuable investments I have ever made in myself.

Faith and the Experience That Changed My Life

Around the age of twenty, I went through a clinical death experience that profoundly changed the way I understand life.

During that experience, I perceived myself outside my physical body, looking down at it from roughly one metre above. I experienced myself not as a body, but as spirit—as a form of living energy.

It is difficult to translate something like this into ordinary language, but the experience has stayed with me ever since.

I believe in God, in Jesus Christ, His Son, and in the Holy Spirit. I believe that Jesus Christ sacrificed Himself for us, died on the cross for our sins, and rose from the dead on the third day.

My faith influences the way I think about purpose, responsibility, other people, and the time we are given.

Over the years, I have listened to many people describe their near-death experiences. Their stories touch some of the deepest questions we can ask about life, consciousness, and what may come after death.

One testimony that affected me deeply is that of Robert Marshall. You can watch him share his experience on YouTube:

I have also read several of his books. The one that stayed with me most is My Walk With Jesus: 44 Hours in Heaven, which I warmly recommend:

Why I Write

This website is where I organize and share what I have learned from more than two decades of building products, businesses, and teams.

I write about entrepreneurship, technology, marketing, reputation, artificial intelligence, and the difficult decisions founders face when reality becomes more complicated than the original plan.

I do not write as someone who has found every answer. I write as someone who has built, tested, succeeded, failed, sold, closed, learned, and started again.

If something I share helps another person make a clearer decision or see a problem differently, then writing it was worthwhile.

Let’s Talk

If you are building something interesting, exploring a partnership, or simply want to exchange experiences, I would be glad to hear from you.

Visit the Contact page

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