Business Intelligence
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How Do You Know Your AI Is Doing a Good Job?
Imagine a company starts using AI to prepare its weekly marketing reports. The first few look good. They arrive faster, the writing is clear, and the team spends less time moving numbers between spreadsheets. A few months later, those reports are helping decide where the company spends its money. Somewhere along the way, a tool…
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Your Company Is Already in a Crisis. You Just Don’t Know It Yet
I’ve been thinking lately about the way companies deal with reputation problems, and I think most of them are still using a model that was built for a very different world. When we think about a corporate crisis, we usually imagine an event. A product fails, customer data gets leaked, an executive says something stupid,…